Brand Reflection tracking is a new approach to providing ongoing visibility into how a brand's purpose, values and stated commitments are reflected across public-facing communications over time.

It is designed to surface misalignment or drift early before small inconsistencies accumulate into reputational or regulatory risk.

What is does:

Brand Reflection tracking monitors campaigns and key customer and stakeholder touchpoints to identify:

• Whether messaging is clear, consistent and aligned with stated brand values and ESG commitments
• Where gaps, inconsistencies or drift may be emerging over time
• Patterns that could introduce reputational or regulatory exposure if left unaddressed

Why it matters:

• Misalignment often emerges gradually across channels, teams and campaigns and can erode stakeholder trust and attract regulatory scrutiny
• While communications are often reviewed for compliance, alignment to broader brand values and ESG commitments is rarely monitored systematically
• Without ongoing visibility, risk can go unnoticed until it becomes harder to address

This approach is intended to support teams with earlier, evidence-based insight, complementing existing governance and review processes.

Early Access
As we prepare to launch this new approach, we're inviting a small number of financial services brands to join an early access list.

If you're interested in understanding how this approach works and whether it could be valuable for your organisation, you can join the waiting list below. We'll share more detail once it's ready and invited selected participant to learn more.

Join the waiting list to receive early information and updates.